Free guides on SEO, ads and outreach

Practical articles from the same work I teach in class. Read them before you join a course, or use them alongside one.

SEOStart here

How to do keyword research for a small business website

Find the searches your customers make, judge which ones are worth targeting, and match each one to a page.

Every field that matters, in the order to fill it in, plus the mistakes that keep businesses off the map.

Thin descriptions, duplicate pages and weak categories are the usual causes. Here's how to spot and fix each one.

What a conversion is, how to set one up with Tag Manager, and how to check it's counting correctly.

Where to start when you can't afford to test everything, and how to tell when an audience is working.

A quick checklist for spotting sites that will help your clients, and the ones that could hurt them.

A one-page format that shows what changed, why it changed, and what you'll do next month.

The articles cover the basics. The courses take you through the full method with practice and feedback.