Meta Ads Course: Facebook and Instagram Ads

What this course covers

Facebook and Instagram ads reach people before they start searching, which makes them ideal for new products, local offers and building demand. The challenge is reaching the right people and knowing which ads actually bring sales.

This course covers the full process: setting up Business Manager and the Pixel correctly, choosing the right objective, building audiences, testing ad designs side by side and reading results honestly.

You plan and build a real campaign with feedback at every step, so you can spend with confidence instead of boosting posts and hoping.

Who this course is for

Business owners
Stop boosting posts and run campaigns that sell.
Social media marketers
Add paid campaigns to the organic work you already do.
Freelancers
Offer Meta Ads management with a clear, testable method.
Online sellers
Reach buyers for your products on Facebook and Instagram.

This course isn't for you if

You want guaranteed sales from a fixed budget.
You only want to boost posts without tracking results.
You can't make or change ad images and videos.

By the end, you'll be able to

Set up Business Manager, the Meta Pixel and events
Choose the right campaign goal for leads or sales
Build audiences and test different ad designs
Run campaigns on Facebook and Instagram
Read results and put more budget behind what works
Write ad copy and briefs for designers
Run lead form and WhatsApp campaigns
Report results to clients or managers

Curriculum

Seven modules. Each ends with a practical task that's reviewed before you move on.

1How Meta Ads worksThe auction, objectives and placements
- How Meta decides who sees your ad
- Choosing the right objective
- Facebook, Instagram and WhatsApp placements
Task: Write a campaign plan for a real business.
2Business Manager and the PixelSetting up tracking correctly
- Business Manager, ad accounts and pages
- Installing the Pixel and standard events
- Testing events in Events Manager
Task: Set up and test the Pixel on a practice site.
3AudiencesReaching the right people
- Broad, interest and lookalike audiences
- Custom audiences and retargeting
- Audience size and overlap
Task: Build three audiences for one offer.
4Creative and copyAds people stop for
- Hooks, formats and offers
- Writing ad copy
- Briefing a designer
Task: Create three ad variations for testing.
5Campaigns and testingBuilding and comparing ads
- Campaign and ad set structure
- Budgets and A/B tests
- Lead forms and WhatsApp campaigns
Task: Build a complete campaign with a creative test, reviewed before launch.
6Reading resultsWhat to cut and what to scale
- Key metrics and what they mean
- When an ad has had enough time
- Scaling budgets safely
Task: Analyse a campaign's results and write next steps.
7Final projectA full campaign plan
- Pixel setup, audiences, creatives and campaign
- Testing and budget plan
- Reviewed with written feedback
Result: A campaign plan you can show to clients or employers.

What you'll build

Work you finish during the course. Together it shows you can do the job, not just talk about it.

Pixel and events setup

Tracking tested in Events Manager before any spend.

Creative test

Three ad variations built to compare fairly.

Campaign report

What worked, what didn't, and where to put the budget next.

Tools you'll use

Meta Ads Manager
Meta Pixel
Meta Business Suite
Events Manager

Fee and format

Everything you need to know before you join.

How classes run

Format: [online / on-site]
Class days and time: [e.g. Saturday and Sunday, 8 to 10 pm]
Duration: [weeks], [number]
Language: [Urdu / English / both]
Recordings: [Yes / no, and for how long]
Certificate: [Yes / no, and what it requires]
You'll need: A laptop or desktop and a stable internet connection

Course fee

PKR [amount]

[Instalment option, if any]

Next batch[date]
Seats[number]
Payment[bank transfer, JazzCash, Easypaisa]

Enrol on WhatsApp Ask a question first

Taught by Muhammad Mursaleen

E-commerce SEO specialist and founder of Incore Digital, a digital marketing agency in Lahore. The methods in this course are the ones my team uses on client work every week.

More about me

Meta Ads course questions

Don't see yours? Ask on WhatsApp

Do I need an ad budget to join?

No. You can plan and build campaigns without spending. A small practice budget is optional and explained in class.

Is this just boosting posts?

No. Boosting is covered only to show its limits. The course uses Ads Manager, tracking and testing, which is how campaigns are run professionally.

Can I pay in instalments?

[Your instalment policy.]

What if I miss a class?

[Recordings, catch-up session, or joining the next batch.]

After Meta Ads, you could take

Google AdsNo ads experience needed SEOBeginner friendly Local SEOBeginner friendly

Questions before you join? Ask me.

Tell me where you are now and what you want from Meta Ads. I'll tell you honestly whether this course fits, or which one does.

Meta Ads course: sell through Facebook and Instagram