E-commerce SEO Course for Shopify and WooCommerce

What this course covers

Online stores have SEO problems that normal websites don't: thousands of similar product pages, filters that create duplicate URLs, and categories that compete with each other. This course is about solving those problems.

You learn how to plan a store's structure around what shoppers search, write product and category pages that rank and sell, fix the technical issues common on Shopify and WooCommerce, and measure sales from Google, not just visitors.

This is the work I do most for clients. Every module uses real store examples, and you finish with an SEO plan for one store.

Who this course is for

Store owners
Bring in sales from Google instead of paying for every visitor.
SEO freelancers
Add a specialist service that store owners pay well for.
In-house marketers
Run SEO for the store you work on, with a clear plan.
Store developers
Build stores that are easier to rank from day one.

This course isn't for you if

You're completely new to SEO. Take the SEO course first.
You want quick sales this week. SEO builds over months.
You can't make changes to the store you're working on.

By the end, you'll be able to

Plan the categories and structure of an online store
Write product and category pages that rank and sell
Fix common technical issues on Shopify and WooCommerce
Find and fix duplicate or thin product pages
Measure sales from Google, not just visitors
Research product and category keywords
Handle filters, variants and out-of-stock products
Add product structured data for rich results

Curriculum

Eight modules. Each ends with a practical task that's reviewed before you move on.

1How stores rankWhat is different about e-commerce SEO
- Category vs product searches
- Common store SEO problems
- Reading a store's Search Console data
Task: Audit one store's search results and list its biggest gaps.
2Product keyword researchWhat shoppers actually type
- Category, product and brand searches
- Modifiers: price, size, city, "buy"
- Prioritising by sales potential
Task: Build a keyword map for one store.
3Store structureCategories that rank
- Planning categories around searches
- Navigation and internal links
- Collections, tags and filters
Task: Design a category structure for the practice store.
4Product pagesPages that rank and sell
- Titles, descriptions and images
- Unique copy for similar products
- Reviews and trust signals
Task: Rewrite three product pages and explain each change.
5Technical store SEOShopify and WooCommerce fixes
- Duplicate URLs from variants and filters
- Out-of-stock and discontinued products
- Speed, mobile and product structured data
Task: Run a technical audit of a store and prioritise the fixes.
6Category content and linksWinning the broad searches
- Category page copy that helps shoppers
- Buying guides and blog content
- Earning links to category pages
Task: Write a category page brief and one buying guide outline.
7Tracking salesFrom search to order
- E-commerce tracking in GA4
- Organic revenue by page
- Reporting to store owners
Task: Build an organic sales report for one store.
8Final projectA full store SEO plan
- Keyword map, structure and fixes for one store
- Three months of priorities
- Reviewed with written feedback
Result: A plan you can show to store owners or employers.

What you'll build

Work you finish during the course. Together it shows you can do the job, not just talk about it.

Store keyword map

Categories and products matched to the searches they should win.

Store technical audit

Duplicate, thin and broken pages found, with the order to fix them.

Organic sales report

Revenue from Google by page, with next month's priorities.

Tools you'll use

Google Search Console
Google Analytics 4
Shopify
WooCommerce
Screaming Frog

Fee and format

Everything you need to know before you join.

How classes run

Format: [online / on-site]
Class days and time: [e.g. Saturday and Sunday, 8 to 10 pm]
Duration: [weeks], [number]
Language: [Urdu / English / both]
Recordings: [Yes / no, and for how long]
Certificate: [Yes / no, and what it requires]
You'll need: A laptop or desktop and a stable internet connection

Course fee

PKR [amount]

[Instalment option, if any]

Next batch[date]
Seats[number]
Payment[bank transfer, JazzCash, Easypaisa]

Enrol on WhatsApp Ask a question first

Taught by Muhammad Mursaleen

E-commerce SEO specialist and founder of Incore Digital, a digital marketing agency in Lahore. The methods in this course are the ones my team uses on client work every week.

More about me

E-commerce SEO course questions

Don't see yours? Ask on WhatsApp

Do I need my own store?

[Yes or no. If not, explain what students practise on.]

Does it cover Shopify and WooCommerce?

Yes. Examples cover both, and the methods work on Daraz-style marketplaces and other platforms too.

Can I pay in instalments?

[Your instalment policy.]

What if I miss a class?

[Recordings, catch-up session, or joining the next batch.]

After E-commerce SEO, you could take

SEOBeginner friendly Local SEOBeginner friendly Google AdsNo ads experience needed

Questions before you join? Ask me.

Tell me where you are now and what you want from E-commerce SEO. I'll tell you honestly whether this course fits, or which one does.

E-commerce SEO course: rank online stores and products