Practical SEO Course | Digital Mursaleen

What this course covers

SEO is the work of getting a website to show up when people search for what it offers, without paying for each click. Businesses need it, and freelancers and agencies are hired to do it.

This course follows the same order Google does. You first learn how pages are found and ranked, then work through each part: choosing the right keywords, improving pages, fixing technical problems, building authority and measuring results.

Every module ends with a task on a real website, and your work is reviewed. By the end you'll have a full SEO plan you can show to a client or employer.

Who this course is for

Complete beginners
No marketing or coding background needed. We start from how search works.
Students
Learn a skill employers and clients ask for, with a project to show.
Freelancers
Add SEO as a service, or do it properly for the clients you already have.
Website and business owners
Improve your own site instead of guessing or paying for work you can't check.

This course isn't for you if

You want guaranteed first-page rankings in a few weeks. Real SEO takes months.
You're looking for shortcuts like buying links in bulk or copying content.
You can't spend time on practice tasks between classes.

By the end, you'll be able to

Find the keywords your customers actually search for
Map keywords to the right pages so they don't compete
Improve titles, headings, content and internal links
Run a technical audit and fix common problems
Report results in Search Console and Google Analytics
Explain how Google finds, understands and ranks pages
Plan content that matches what searchers want
Spot safe link opportunities and avoid spam

Curriculum

Eight modules. Each ends with a practical task that's reviewed before you move on.

1How search engines workCrawling, indexing and ranking
- How Google finds and stores pages
- What decides which page ranks first
- Reading a search results page: ads, maps, featured snippets
Task: Analyse the results pages for five searches and note what ranks and why.
2Keyword researchSearch intent, demand and priorities
- The four types of search intent
- Finding keywords with free tools
- Judging volume and difficulty
- Grouping keywords into pages
Task: Build a keyword map for your practice website.
3On-page SEOMaking each page clear to Google and people
- Titles, meta descriptions and headings
- URLs, images and alt text
- Internal links and page structure
Task: Optimise three pages and explain each change.
4Content that ranksPlanning, writing and updating
- Matching content to search intent
- Writing a content brief
- Showing experience and trust
- Updating pages that have dropped
Task: Write a content brief and outline for one target keyword.
5Technical SEOProblems that stop pages from ranking
- Site structure and crawlability
- Indexing issues in Search Console
- Page speed, Core Web Vitals and mobile
- Sitemaps, robots.txt and redirects
Task: Run a technical audit and list the fixes in order of priority.
6Links and authorityEarning trust from other websites
- Why links still matter
- Ways to earn links safely
- Spotting spam and risky links
Task: Find ten realistic link opportunities for your practice site.
7Tracking and reportingKnowing what's working
- Google Search Console reports
- Google Analytics 4 basics
- Tracking rankings over time
- Writing a report that leads to decisions
Task: Build a one-page monthly SEO report.
8Final projectA complete SEO plan
- Audit, keyword map and content plan for one website
- Prioritised list of fixes
- Reviewed with written feedback
Result: A project you can show to clients or employers.

What you'll build

Work you finish during the course. Together it shows you can do the job, not just talk about it.

Keyword map

Every target keyword grouped and matched to the page that should rank for it.

Technical audit

A checked list of a site's problems, with what to fix first and why.

Monthly SEO report

A one-page report showing what changed, why, and what to do next.

Tools you'll use

Google Search Console
Google Analytics 4
Google Keyword Planner
Google Trends
PageSpeed Insights
Screaming Frog
[Ahrefs or Semrush?]

Fee and format

Everything you need to know before you join.

How classes run

Format: [online / on-site]
Class days and time: [e.g. Saturday and Sunday, 8 to 10 pm]
Duration: [weeks], [number]
Language: [Urdu / English / both]
Recordings: [Yes / no, and for how long]
Certificate: [Yes / no, and what it requires]
You'll need: A laptop or desktop and a stable internet connection

Course fee

PKR [amount]

[Instalment option, if any]

Next batch[date]
Seats[number]
Payment[bank transfer, JazzCash, Easypaisa]

Enrol on WhatsApp Ask a question first

What students say

[Genuine quote from a student, in their words, shared with permission]

[Student name]
[Course, batch]

Taught by Muhammad Mursaleen

E-commerce SEO specialist and founder of Incore Digital, a digital marketing agency in Lahore. The methods in this course are the ones my team uses on client work every week.

More about me

SEO course questions

Don't see yours? Ask on WhatsApp

Do I need my own website?

[Yes or no. If not, explain what students practise on, e.g. a practice site you provide or a free WordPress site set up in class.]

Do I need to know coding?

No. You'll work inside tools like Search Console and WordPress. Knowing a little HTML helps later, and the parts you need are explained in class.

Is SEO still worth learning with AI search?

Yes. Google still sends most website traffic, and AI answers draw on the same well-organised, trusted pages that good SEO produces. The course covers how search results are changing.

When can I start working on client websites?

After the course you can handle audits, keyword research and on-page work for small sites. Most people get faster and more confident after a few real projects. There's no guarantee of work or income.

Can I pay in instalments?

[Your instalment policy.]

What if I miss a class?

[Recordings, catch-up session, or joining the next batch.]

After SEO, you could take

Local SEOBeginner friendly E-commerce SEOSEO basics needed Google AdsNo ads experience needed

Questions before you join? Ask me.

Tell me where you are now and what you want from SEO. I'll tell you honestly whether this course fits, or which one does.

SEO course: get websites found on Google