Courses in search, paid ads and outreach

Six practical courses, each focused on one skill. Start with what you need now, and add the next skill when you're ready.

All courses

Level, length, format and fee for each course. Open a course for the full curriculum.

Paid ads

Run campaigns that bring leads and sales, and know when to spend more or stop.

No ads experience needed

Google Ads

Build search campaigns around buyer intent, set up conversion tracking, and read the numbers that tell you what to change.

  • Set up conversion tracking before spending anything
  • Build campaigns around buyer keywords, with budgets that stay in control
  • Read reports and decide what to pause, keep or scale
Best for
Business owners, marketers, freelancers
Duration
[weeks]
Format
[online / on-site]
Fee
PKR [amount]
Next batch
[date]
No ads experience needed

Meta Ads

Plan Facebook and Instagram campaigns, choose objectives and audiences, test creatives, and track results with the Meta Pixel.

  • Set up Business Manager, the Pixel and events correctly
  • Build audiences and test different ads side by side
  • Put more budget behind what works and cut what doesn't
Best for
Business owners, social media marketers
Duration
[weeks]
Format
[online / on-site]
Fee
PKR [amount]
Next batch
[date]

Outreach

Turn link building into a freelance service you can price, deliver and sell.

Basic SEO helps

GBOB

Guest Blogging Outreach Business: find sites, pitch editors, price your work, deliver orders and keep clients coming back.

  • Find websites that accept guest posts and check their quality
  • Write outreach emails editors actually reply to
  • Price your service, deliver on time and find repeat clients
Best for
Freelancers who want a sellable service
Duration
[weeks]
Format
[online / on-site]
Fee
PKR [amount]
Next batch
[date]

Included in every course

Whichever course you choose, you learn by doing the work and getting it checked.

  • A task after every module

    Practise each topic on a real website or ad account, not just in theory.

  • Feedback on your work

    Your tasks are reviewed, so you know what to fix and why.

  • A final project to show

    Finish with work you can show clients or employers.

  • Class recordings

    [Can students rewatch classes? For how long?]

  • Certificate

    [What students need to complete to receive it]

  • Student support

    [Where students ask questions between classes]

How to join a course

Joining takes a few messages. No account or online payment form needed.

  1. 1

    Choose a course

    Pick one from this page, or message me if you're unsure which fits.

  2. 2

    Message on WhatsApp

    Ask about the next batch, class timings and the fee.

  3. 3

    Pay the fee

    Pay by [bank transfer, JazzCash, Easypaisa].

  4. 4

    Join your class

    You'll get the schedule and joining details before the first class.

Questions about courses

Don't see yours? Ask on WhatsApp

Which course should I take first?

If you’re new to marketing, start with SEO. If you run or market a local business, Local SEO. If you already run an online store, E-commerce SEO. If you need leads quickly and have an ad budget, Google Ads or Meta Ads. The “Where should you start?” section above matches each goal to a course.

Can I join two courses at the same time?

[Yes or no. If yes, mention whether there’s a discount for joining two.]

Can I pay the fee in instalments?

[Your instalment policy, if any.]

What happens if I miss a class?

[Recordings, catch-up sessions, or next batch.]

Do I need to buy any tools?

No. Most tools used in class have free versions. For the ads courses, a small practice budget is optional and explained in class.

Will you add more courses?

New courses will be listed on this page when they open. Message on WhatsApp if you’d like to hear about them first.

Still deciding? Ask me.

Tell me where you are now and what you want to do. I'll suggest the course that fits, or tell you honestly if none of them do yet.

Get a course suggestion

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