Local SEO Course: Rank on Google Maps

What this course covers

When someone searches "dentist near me" or "bakery in DHA", Google shows a map with three businesses before any website. Local SEO is the work of getting a business into that map and keeping it there.

This course starts with how local rankings are decided, then works through each part: the Google Business Profile, local keywords, consistent listings, reviews and location pages on the website.

You practise on a real business profile, with feedback on every task, and finish with a local SEO plan you can use for your own business or a client.

Who this course is for

Local business owners
Shops, clinics, restaurants and offices that want more calls and visits.
Freelancers
Offer local SEO to the many small businesses that need it.
Marketing staff
Manage profiles for one location or several branches.
Beginners
A practical first step into SEO with results you can see quickly.

This course isn't for you if

Your business has no physical location or service area.
You want to buy fake reviews or use fake addresses.
You only sell online and never meet customers locally.

By the end, you'll be able to

Set up and improve a Google Business Profile
Find the "near me" and area searches local customers use
List a business on local directories with matching details
Get more reviews and reply to them the right way
Track calls, direction requests and website visits from Maps
Write location pages that rank and convert
Spot and fix duplicate or wrong listings
Plan monthly profile posts and photos

Curriculum

Seven modules. Each ends with a practical task that's reviewed before you move on.

1How local search worksThe map pack and what decides it
- Relevance, distance and prominence
- Map results vs normal results
- Service-area and location businesses
Task: Compare the map results for three local searches and note why each business ranks.
2Google Business ProfileSetting it up properly
- Verification and ownership
- Categories, services and attributes
- Photos, posts and products
Task: Audit and improve a real business profile.
3Local keywordsWhat nearby customers search
- Area and "near me" searches
- Matching services to searches
- Using keywords without stuffing
Task: Build a local keyword list for one business.
4Listings and citationsConsistent details everywhere
- Name, address and phone consistency
- Local directories in Pakistan
- Finding and fixing duplicates
Task: Create or fix five listings and record them in a sheet.
5ReviewsGetting more and replying well
- Asking customers at the right moment
- Replying to good and bad reviews
- What is against Google's rules
Task: Write a review request message and five reply templates.
6Website and trackingLocation pages and results
- Location and service pages
- Linking the website and profile
- Tracking calls, directions and visits
Task: Write one location page and set up tracking.
7Final projectA local SEO plan
- Profile, listings and review plan for one business
- Monthly tasks and reporting
- Reviewed with written feedback
Result: A plan you can use for your own business or a client.

What you'll build

Work you finish during the course. Together it shows you can do the job, not just talk about it.

Optimised business profile

A real Google Business Profile improved field by field, with before and after notes.

Listings sheet

Every listing for one business, checked for matching details.

Monthly local report

Calls, directions and visits from Maps, and what to do next.

Tools you'll use

Google Business Profile
Google Maps
Google Search Console
Google Analytics 4

Fee and format

Everything you need to know before you join.

How classes run

Format: [online / on-site]
Class days and time: [e.g. Saturday and Sunday, 8 to 10 pm]
Duration: [weeks], [number]
Language: [Urdu / English / both]
Recordings: [Yes / no, and for how long]
Certificate: [Yes / no, and what it requires]
You'll need: A laptop or desktop and a stable internet connection

Course fee

PKR [amount]

[Instalment option, if any]

Next batch[date]
Seats[number]
Payment[bank transfer, JazzCash, Easypaisa]

Enrol on WhatsApp Ask a question first

Taught by Muhammad Mursaleen

E-commerce SEO specialist and founder of Incore Digital, a digital marketing agency in Lahore. The methods in this course are the ones my team uses on client work every week.

More about me

Local SEO course questions

Don't see yours? Ask on WhatsApp

Do I need my own business to join?

[Yes or no. If not, explain what students practise on.]

How fast do map rankings improve?

Profile fixes can show movement within weeks. Competitive areas take longer and depend on reviews, distance and competitors. There are no guaranteed positions.

Can I pay in instalments?

[Your instalment policy.]

What if I miss a class?

[Recordings, catch-up session, or joining the next batch.]

After Local SEO, you could take

SEOBeginner friendly E-commerce SEOSEO basics needed Google AdsNo ads experience needed

Questions before you join? Ask me.

Tell me where you are now and what you want from Local SEO. I'll tell you honestly whether this course fits, or which one does.

Local SEO course: get businesses found on Google Maps