Google Ads Course: Get Leads from Search

What this course covers

Google Ads puts your business in front of people at the moment they search for what you sell. Done well, it brings leads within days. Done badly, it spends the budget on clicks that never become customers.

This course teaches the careful way: tracking first, then campaigns built around buyer keywords, ads that match the search, and budgets that stay in control. You learn to read the reports and decide what to pause, keep or scale.

You build a real campaign step by step, with your setup reviewed before anything goes live.

Who this course is for

Business owners
Run your own ads with confidence, or check the agency you pay.
Marketers
Add search ads to your skills with a method you can explain.
Freelancers
Offer Google Ads management to clients who want leads.
Beginners
No ads experience needed. We start from how the auction works.

This course isn't for you if

You want guaranteed leads or sales from a fixed budget.
You have no budget at all to practise with later.
You want to copy campaign templates without understanding them.

By the end, you'll be able to

Set up a Google Ads account with conversion tracking
Build search campaigns around buyer keywords
Write ads and choose the right bidding
Control spending with budgets and negative keywords
Read reports and decide what to change next
Explain how the ad auction and Quality Score work
Match landing pages to the ads that send traffic
Report cost per lead to clients or managers

Curriculum

Eight modules. Each ends with a practical task that's reviewed before you move on.

1How Google Ads worksThe auction, costs and campaign types
- How the auction and Quality Score decide cost
- Search, Performance Max and other campaign types
- Setting goals before setting budgets
Task: Write a one-page ads plan for a real business.
2Conversion trackingMeasure before you spend
- What to count as a conversion
- Setting up tags with Google Tag Manager
- Testing that conversions fire
Task: Set up and test lead tracking on a practice site.
3Keywords and intentPaying only for buyer searches
- Keyword research with Keyword Planner
- Match types
- Negative keyword lists
Task: Build a keyword and negative keyword list.
4Campaigns and adsBuilding it properly
- Account and campaign structure
- Responsive search ads and assets
- Bidding strategies and budgets
Task: Build a complete search campaign, reviewed before launch.
5Landing pagesTurning clicks into leads
- Matching the page to the ad
- Forms, WhatsApp and calls
- Speed and mobile
Task: Review a landing page and list improvements.
6OptimisingCutting waste, scaling what works
- Search terms reports
- Adjusting bids, budgets and ads
- When to pause and when to scale
Task: Optimise a campaign from real search term data.
7ReportingNumbers that lead to decisions
- Cost per lead and return on ad spend
- Reports in Google Ads and GA4
- Explaining results to clients
Task: Build a monthly ads report.
8Final projectA full campaign plan
- Tracking, keywords, campaign and landing page review
- Budget and optimisation plan
- Reviewed with written feedback
Result: A campaign plan you can show to clients or employers.

What you'll build

Work you finish during the course. Together it shows you can do the job, not just talk about it.

Tracking setup

Conversions tested and working before any budget is spent.

Search campaign

A complete campaign built around buyer keywords, reviewed before launch.

Monthly ads report

Cost per lead, what changed and what to do next.

Tools you'll use

Google Ads
Google Tag Manager
Google Analytics 4
Google Keyword Planner

Fee and format

Everything you need to know before you join.

How classes run

Format: [online / on-site]
Class days and time: [e.g. Saturday and Sunday, 8 to 10 pm]
Duration: [weeks], [number]
Language: [Urdu / English / both]
Recordings: [Yes / no, and for how long]
Certificate: [Yes / no, and what it requires]
You'll need: A laptop or desktop and a stable internet connection

Course fee

PKR [amount]

[Instalment option, if any]

Next batch[date]
Seats[number]
Payment[bank transfer, JazzCash, Easypaisa]

Enrol on WhatsApp Ask a question first

Taught by Muhammad Mursaleen

E-commerce SEO specialist and founder of Incore Digital, a digital marketing agency in Lahore. The methods in this course are the ones my team uses on client work every week.

More about me

Google Ads course questions

Don't see yours? Ask on WhatsApp

Do I need an ad budget to join?

No. You can build and review campaigns without spending. A small practice budget is optional and explained in class.

Does it cover Performance Max and YouTube?

The focus is search campaigns, which bring the clearest leads. Other campaign types are explained so you know when to use them.

Can I pay in instalments?

[Your instalment policy.]

What if I miss a class?

[Recordings, catch-up session, or joining the next batch.]

After Google Ads, you could take

Meta AdsNo ads experience needed SEOBeginner friendly Local SEOBeginner friendly

Questions before you join? Ask me.

Tell me where you are now and what you want from Google Ads. I'll tell you honestly whether this course fits, or which one does.

Google Ads course: get leads from people searching on Google